SERVICES

Media Pot is an extension of your marketing team with expertise in media  planning, insight analysis and buying to ensure a successful campaign. The media landscape is constantly changing and our role is to ensure we reach your audience through the right medium whether it be traditional media, or new avenues such as sponsorship, program integration and social media. 

 

MEDIA STRATEGY

Our media team will work with your marketing team to determine a brief which will best meet your objectives and requirements. We work with leading industry research tools to develop an effective strategy to ensure we have the correct media channels to reach your target audience.

 

MEDIA PLANNING

Once we have determined the strategy and consumer insights we will construct a media plan to deliver the best reach for your demographic. We focus on the frequency, to meet the campaign objectives and analyse the cost effectiveness of all our media selections. With so many media opportunities available today, we pride ourselves in being abreast and well informed of the ever expanding media selections and ensure we recommend the best channels to communicate your message.

 

MEDIA BUYING

During the buying stage, Media Pot negotiates the best possible rates with all media owners such as TV, Radio, Magazine Publishers, Outdoor and Online. We are always looking for creative ways to reduce costs further and increase the value added component to benefit the client and achieve the most effective campaign for the lowest dollar. As an independent agency, we are not compromised on share based or group negotiations like large agencies, we take advantage of market conditions and our clients benefit from this.

 

MEDIA ACCOUNTABILITY 

This includes accurate audience measurement, schedule integrity and timely post schedule reporting. We monitor and measure delivery versus commitments and provide reports of results. 

 

COMPETITIVE MEDIA ANALYSIS

Want to see what your competitors are doing, where they are spending their money, how much they are spending , what media they are using? This report provides an insight into your competitors media expenditure and their spending strategies.